The team behind Hexbug Nano and Aquabots is celebrating the release of its latest line, Tagamoto, with an extensive marketing campaign, including deals with both Cartoon Network and The Entertainer.
The new range of battery-operated vehicles utilise Nano technology to react to a set of codes placed on their track. They will be advertised on the children’s TV channel, as well as engage children with a Tagamoto micro site on the Cartoon Network website.
Through the website, kids will be encouraged to play the online Tagamoto game.
Once a child reaches a certain level they will be offered the chance to receive a unique code to use on their real-life track, along with a discount voucher for Tagamoto products to be used in The Entertainer.
“This is something we haven’t done before,” Heather Corbett, marketing manager (UK & EU), Hexbug, told ToyNews. “We are very excited about Tagamoto. It’s something very different in the vehicle aisle and I think it lends itself very well to this type of campaign.”
Hexbug’s deal with Cartoon Network includes advertising slots for the firm’s Warriors and Aquabots brands.
Running until December, Tagamoto is gearing up to take the 7am to 8am slot in the coming weeks.
“The combined Hexbug total TV campaign will result in 1,300 TVRs, half of which will be Tagamoto,” continued Corbett. “Kids are excited when they see our products in action, that’s why video and demonstrations play a big part in our latest kids campaign.”