Company looking to make an impact in pre-school aisles with its Keepsake Suitcase and Baby Record Book

Clevamama eyeing up move into toy retailers

Gift company Clevamama has partnered with the Make A Wish Foundation for the launch of its Keepsake Suitcase and Baby Record Book, which it believes can act as a complement to toy pre-school ranges in-store.

ClevaMemories has been designed to save keepsakes of a baby’s first year, with parents able to personalise the suitcase with the number and letter stickers provided. Boxes to store items such as the hospital band, first tooth and first curl are also included, as well as a 28-page hard back record book to write down memories.

The book includes sections entitled ‘before I was born’, plus a record of the news of the day – such as the price of a pint of milk, average house price, the number one song and fashion trends.

Retailers on board include,, Kiddicare and Smyths.

“As each child grows, we all collect priceless items and treasures too precious not to keep,” said Suzanne Browne, MD of Clevamama.

“Increasingly parents are able to keep and share a digital record of their baby’s first days, weeks and months.

“ClevaMemories is for everything you can’t have on your phone – the physical and immensely personal collection of cherished moments and items precious to parent and baby.”

In addition, 15 per cent of all proceeds from ClevaMemories will be donated to the Make A Wish UK children’s charity.

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