Emerging London fashion designers showcased their interpretations of the brand

Ever After High debuts in Selfridges with London fashion designer event

Emerging London fashion talents showcased their interpretations of Mattel’s Ever After High brand at an exclusive event celebrating the popular girl’s franchise debut appearance in Selfridges.

Designers Ashley Williams and Bobby Abley were among those inspired by the Ever After High characters – the children of famous fairytale legends – designing limited edition handbags based on the likes of Apple White, daughter of Snow White.

Meanwhile, Designers Claire Barrow and Ryan Lo were inspired by the Ever After High ‘Rebels’, including Raven Queen, daughter of Evil Queen.

Each handbag will come in a limited edition of three and will go on sale from Friday, October 18th at Selfridges London’s Toy Shop, alongside the respective Ever After High dolls that inspired them.

Selfridges London Toy Shop will also be the stockist of three limited edition t-shirts by Princess Julia who created watercolour depictions of Ever After High’s Royals and Rebels as well co-hosting the launch event.

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