Mind Candy has partnered up with Carte Blanche Group to bring Moshi Monsters plush and gifting collectibles to shelves.
Carte Blanche will launch the Moshi Monsters range as part of its portfolio from as early as spring 2014.
“’We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche," said Darran Garnham, chief business development officer at Mind Candy.
"Hundreds of millions of collectibles have brought pleasure to our fan base and now we will do the same in 2014 with plush. Look out for the rare ones.”
Moshi Monsters is a global kids juggernaut with over 80 million registered users in 150 territories worldwide.
The brand has previously successfully expanded into physical products including toys, the number one selling kids magazine in the UK, DS video games, books, membership cards, trading cards, and a movie arriving this Christmas.
“We are delighted to be embarking on a new partnership with Mind Candy," said Stephen Haines, chairman and founder of the Carte Blanche Group.
"From the outset it has felt like a ‘meeting of minds’. It is incredibly exciting to combine our expertise in building enduring brands and creating great quality products with the digital phenomenon that is Moshi Monsters”.