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Comprehensive line to debut at November previews.

Character Options becomes master toy for Ben and Holly’s Little Kingdom

Entertainment One has named Character Options as the master toy partner for its pre-school property, Ben and Holly’s Little Kingdom.

The three-year agreement will see the firm, which also holds the master toy rights to eOne’s Peppa Pig in the UK, debut a comprehensive range at November 2013 previews.

Character Options plans to launch the toy line to retailers nationwide from July 2014.

Read the full story on Licensing.biz.

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