Character Options becomes master toy for Ben and Holly’s Little Kingdom

Entertainment One has named Character Options as the master toy partner for its pre-school property, Ben and Holly’s Little Kingdom.

The three-year agreement will see the firm, which also holds the master toy rights to eOne’s Peppa Pig in the UK, debut a comprehensive range at November 2013 previews.

Character Options plans to launch the toy line to retailers nationwide from July 2014.

Read the full story on Licensing.biz.