Active play specialists, Plum has partnered with Paradiso Toys to become the distributor of its toy range throughout the UK and Australia.
Belgium based firm Paradiso currently has products in 46 countries worldwide, with 80 per cent of its products manufactured in Belgium.
This new deal will see Plum distribute a range of outdoor toys from the firm including, sand and water play, slides, play houses, rockers and children’s furniture as well as indoor carpet play mats.
The new range is available to retailers in the UK and Australia now.
Jon Tilley, director of sales at Plum, said: "We are delighted to be working with Paradiso. Their range of outdoor toys fit perfectly in to our existing portfolio of products and the carpet play mats are a great extension to our new indoor role play range.
"We will be offering the range through a combination of bulk deliveries direct from Paradiso’s manufacturing sites in Belgium on short lead times and adding some of the larger items to our existing home delivery programme."