John Adams has secured a sponsorship deal for the popular Channel 5 children’s show, Slugterra.
The sponsorship package will run across the half term and Christmas buying period from October 2013 through to February 2014 and will see products from the firm’s science, games and construction categories featured.
The Channel 5 agreement is part of a heavyweight TV and online advertising campaign that the company is investing in for 2013 onwards.
"We’re delighted to be tying up with such a great show," said Simon Pilkington, managing director of John Adams. "The deal will enable us to engage directly with our core demographic at key times."