MGA Entertainment, Little Tikes and Zapf Creation return after seven years to take the last stand

Toy Fair 2014 Upper West Hall now sold out

All exhibition space in Olympia’s Upper West Hall has now been sold for Toy Fair 2014.

MGA Entertainment, Little Tikes and Zapf Creation, returning to the Fair after seven years, have taken the last stand in the Upper West Hall.

“We are delighted to be back at next year’s Toy Fair," said Andrew Laughton, managing director of MGA Entertainment, Little Tikes and Zapf Creation.

"2013 has been an incredible year so far for MGA, Little Tikes and Zapf Creation and we’re very much looking forward to showcasing our exciting new lines to the trade in January.”

Other companies to take exhibition space in the Upper West Hall as part of Toy Fair’s 1500m2 expansion include Hasbro, Bandai and Drumond Park.

“I’m extremely pleased to welcome back MGA Entertainment, Little Tikes and Zapf Creation to Toy Fair,” added Simon Pilling, head of Toy Fair operations and sales.

“It is fantastic to sell out the Upper West Hall so early and to have the support of those exhibiting companies who have moved upstairs. We are very close to selling out the rest of the show and we’re grateful for the continued support the show gets from the industry.”

Now only two stands remain on the gallery and 68m2 to be sold in the Grand and Lower West Halls. This brings the total footprint for Toy Fair 2014 to 22,000m2.

Toy Fair 2014 takes place on Tuesday January 21st 2014 to Thursday January 23rd 2014 at London’s Olympia. Visitor and media registration is now open at

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