Tesco has entered the tablet market as its own-brand version of a seven-inch HD tablet, Hudl, launched this week.
Desinged by Tesco for its 20 million customers, the Hudl has been developed to ‘provide accessibility and convenience to all.’
Featuring a 1.5 GHz processor and Wi-Fi, users will be able to engage with films, music and TV along with educational devices, shopping and games.
‘Tesco designed and built the tablet from scratch, tailoring it around customer needs and ease of use,’ read Tesco’s press release on the new device.
‘Hudl users can enjoy instant access to telco’s range of digital services through a dedicated launcher button, including Blinkbox movies and TV, music and Clubcard TV – offering free films and TV programmes to Clubcard holders.’
Available in Tesco stores and online from September 30th, Hudl will retail at £119, and will be available in four colours.
Tesco chief executive, Philip Clarke, said: "Hudl is a colourful, accessible tablet for the whole family to enjoy.
"The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec.
"Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.
"Being online is an increasingly essential part of family life and while tablets are on the rise, usage is still quite limited. We feel the time is right for telco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. "