H. Grossmans has signed a deal to be the UK sole distributor for the best selling Rainbow Loom.
The product sets contain 600 rubber bands that users can weave into bracelets, rings and necklaces.
U.S. retailers are reporting sales of between 150 to 200 sets a day of the £15 retail unit, with refill packs also selling heavily.
"It’s great that we’ve got the original Rainbow Loom," said Grossmans MD Martin Grossman.
"This is the one that has been making all the sales in the US and we intend to promote it heavily in the run up to Christmas and beyond”.