Wheeled toy, helmet and glove developer, Kiddimoto is celebrating ten years in the industry by giving away profits to the Toy Trust charity.
In a partnership with Toymaster and the Toy Trust, the firm is giving away 10 per cent of profits from orders by Toymaster members to the charity this year.
And as an extra initiative for Toymaster members to get on board with the Kiddimoto product range, the firm is also currently giving away Kiddimoto display stands to ordering Toymaster members.
Simon Booth, Kiddimoto boss, said: "The Toy Trust does so much to help disadvantaged and disabled children within the UK and abroad.
"We thought the best way we can help to celebrate our birthday and help those children was to support the Toy Trust.
"The more Toymaster members order from us, the more money we will give to the Toy Trust. We can help Toymaster members sell our products as we are currently giving away display stands which have been proven to increase sales."
Foye Pascoe, Toy Trust charity Chair, said: On behalf of the Toy Trust, I’d like to congratulate Kiddimoto on their tenth anniversary and thank them for their generous support of the charity in 2013.
"The money raised from this initiative will go on to help seriously disadvantaged and disabled children in the UK and abroad."
Toy Trust works to co-ordinate and organise various fundraising activities, donating to children’s charities on behalf of members and providing emergency aid in crisis’ involving children.
The charity has raised more than £3 million since its inception. Visit www.btha.co.uk/toy-trust for more information.