Kiddimoto is offering young fans the chance to take on an active role in product development within the toy manufacturer.
This year, ten Kiddimoto Ambassadors will be recruited to fine tune products in the pipeline for launch, with their comments playing a role in product development before they go to market.
Each selected ambassador will receive a special Kiddimoto pack including, a membership card, certificate, helmet, gloves and t-shirt, welcoming them to the brand.
Kids can apply for the role of ambassador through via an online application procedure at www.kiddimoto.co.uk, explaining why they would be a good product tester, what their favourite Kiddimoto product is and what they want to be when they grow up.
The ten successful ambassadors will be announced in January 2014.
Simon Booth, Kiddimoto boss, said: "It is such a simple solution, you get children to review your products before they go to market to make sure they appeal to them and are successful.
"Each Kiddimoto Ambassador will get to keep at least one sample a year so they can ride around on the latest bikes of Boxkarts, and wear the latest helmets and gloves to keep themselves safe."