100 Mr Monopoly’s took to the streets of Central London yesterday to set up a treasure hunt as part of the launch of Monopoly Empire.
The treasure hunt sent people to key London landmarks swarming in Mr Monopoly’s for the chance to win 100 prizes including an Xbox 360 console, Fender guitars, Spotify vouchers, Samsung digital cameras and Beats by Dre headphones.
The event promoted Monopoly Empire, which sees the iconic landmarks of the traditional game replaced by some of the world’s most famous brands.
The game features 22 brands in total, including Coca-Cola,eBay, Fender, Hasbro, Nerf, Transformers and Yahoo!, and the six tokens in the game are now a bottle of Coca Cola, a Ducati bike, an Xbox controller, a Corvette car, McDonald’s fries and a Paramount director’s board.
Take a look at the event in the video below: