Learning Resources Limited secures exclusive re-sell rights for K'Nex Education lines across China and Hong Kong

K’Nex strengthens its presence in China and Hong Kong with new distributor

K’Nex Brands has signed an agreement with Learning Resources Limited of Hong Kong to exclusively distribute its products throughout China and Hong Kong.

The firm has been named the sole authorised reseller of the brand’s Education products and the non-exclusive rights to sell selected K’Nex sets including the Ferris Wheel, double Ferris Wheel and Son of Serpent Coaster.

Runnig through to 2014, the agreement between K’Nex and Learning Resources Limited hopes to strengthen the brand’s presence in the Chinese market place utilising K’Nex’s catalogue of educational products alongside new lines.

Founded in 1992 and winner of 250 international awards and recognitions, K’Nex is one of America’s leading construction toy companies, with over 31 billion building system parts manufactured since launch.

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