Smyths Toys Superstores has launched its first marketing campaign in its partnership with creative partner TWBA Manchester.
The campaign aims to raise awareness of the Smyths Toys Superstores brand throughout the UK in the run up to Christmas.
Running on prime-time TV in the UK and Ireland, the new broadcast campaign follows a group of the latest toys on the market as they make their way from a Smyths store to the door of a young child.
The advert features toys from popular brands such as Mattel, LEGO, Hasbro, Flair, Disney and Nickelodeon, and depicts their journey across the UK.
The campaign includes brand and tactical executions, sponsorship indents for ITV’s You’ve Been Framed and Big Star’s Little Star along with press, outdoor, radio and point of sale materials.
A 60-second version of the ad will also run during The X Factor on September 28th.
Dryden Geary, marketing manager for Smyths Toys Superstores, said: "TWBA Manchester helped us to capture the essence of the Smyths Toys Superstores brand and bring to to life in an engaging way.
"As a family-run business, we wanted to retain the magic and joy that children and parents associate with toys and play, while communicating the vast extent and value of our product range.
"We can’t wait to reveal the final campaign to our suppliers and customers alike and hope they love it as much as we do."