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Part of the Hornby Group, Pocher unveils kit car at Salon Privé event.

Pocher re-launches model kit cars at exclusive motoring event

Pocher – part of the Hornby Group – has launched its iconic die-cast model kit car brand at an exclusive Salon Privé motoring event.

Held at Syon Park in London on September 4th to 6th, motoring collectors, buyers, owners and enthusiasts were treated to an exclusive preview of the Pocher relaunch, which displayed the new Lamborghini Aventador LP700-4 1:8 kit.

Orders for the Pocher models were taken throughout the day, with the team delighted with the feedback received.

The event showcased the finest automotive and luxury brands, as well as the rarest and expensive classic cars and motorcycles.

"We’re extremely happy to have launched our brand new 1:8 scale Lamborghini Aventador kit at Salon Privé and to have received such an enthusiastic response was the highlight," said assistant brand manager, Ryan Maxwell. "The rebirth of this historic brand and the new products in this range make the ideal collector’s item for any model and car enthusiast.

"Salon Privé was the perfect location for us to unveil our new release for all to see and feel in person."

The model is now available from www.hornby.com/pocher, priced at £499.99.

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