Magic Choc’s Chocolate Picture Maker delighted fans over the Bank Holiday weekend with an official Hamleys launch featuring live demonstrations and taste testing sessions.
The toy store’s official demo team held the launch event in the Scrumpalicious branded area of the London Regent Street store.
The launch also took place in Hamley’s Cardiff and Dublin stores.
The event was part of the Hamleys exclusive launch, being officially the first place for fans to purchase the new Chocolate Picture Maker.
The new product from Magic Choc allows kids to design and create their own chocolate bars by melting the chocolate, drawing their favourite characters with the stencils and leaving to set.
Kieran Murphy, head of marketing at The In Thing, said: "Hamleys, as the finest toy shop in the world, is a fantastic retailer for us to enter the market with for our launch week.
"It was great to see the children and their families’ reaction through the live demonstrations and taste tests. Chocolate Picture Maker fits Hamleys’ fun, toy environment perfectly."
Natalie Rogerson of Hamleys, added: "Launching the Chocolate Picture Maker from Magic Choc created a real sense of excitement, theatre and demonstration in the sweet zone of Hamleys, Scrumpalicious!
"The staff and children loved it and we are very happy to have launched such a fun new concept nationwide with our partners at Magic Choc."
In accordance to all of Magic Choc’s products, Chocolate Picture Maker uses 100 per cent Belgian chocolate, suitable for vegetarians and gluten free.