Firm's fashion brand celebrates launch with activities and catwalk in London's Hamleys.

Flair’s Pinkie Cooper kicks off UK-wide Hamleys tour

Flair’s fashion doll, Pinkie Cooper is treating its fans across the UK to a four-week fashion roadshow, kicking off at London’s Hamleys toy store over the weekend.

Pinkie and the character’s friends appeared at the Regent Street store on Saturday, September 14th as part of the launch event that will see the range tour the UK’s Hamleys stores.

The event saw high profile Pinkie Cooper branding in the Luvley Boutique area of the store, with competitions, product dislpays, nail experiences and a catwalk.

Further Pinkie Cooper activity will take place throughout September with roadshows in the Hamleys stores in Cardiff, Glsgow and Ireland.

The brand will also be supported with a high profile girl’s press campaign during October.

Holly Lackey, GP Flair’s girls marketing manager, commented: "By creating this Pinkie Copper roadshow at Hamleys, we will be able to reach thousands of girls of the correct target age and showcase the latest Pinkie Cooper products to them.

"The event has so much to offer and will allow girls to have their own makeover experiences, as well as the opportunity to play with and interact with the dolls displayed in the area."

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