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Some retailers have reported a threefold sales increase on the same period in 2012 thanks to the ad campaign

Interplay enjoys best ever sales following TV campaigns

Interplay UK has enjoyed some of its best ever sales figures following TV campaigns for the myStyle and Wild Science for Girls collections.

Off the back of these TV rollouts, the firm has seen a dramatic rise in sales with some retailers reporting a threefold sales increase on the same period in 2012 and with sales marking Interplay’s best ever for a new launch.

Both campaigns started in June and are set to continue through till Christmas.

"We are very excited by the results we are seeing this year," said Ross Ainsworth, managing director at Interplay UK.

"We are selling over forecasts and have had to place additional orders with our factories to keep up with demand. We believe that the uplift is due to three factors – fabulous product, new high quality TV adverts and inventive media buying through our consultants.”

Products featured in the adverts include the Wild Science Magic Nail Laboratory, myStyle Shamballa Jewellery and Alpha Bracelets kits.

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