Golden Bear has teamed up with BBC Worldwide for the first #SomethingSpecial Twitter Party, a nationwide event hosted by UKMums.tv.
Fans of the pre-school show will be given the chance to engage with the brand via the social media event, which is being held on Thursday, September 12th at 4pm.
Further activities will see the show’s protagonist, Mr Tumble take over the UKMums.tv site for the day.
Organised by Golden Bear, the event will invite the most influential mummy bloggers in the UK to discuss the firm’s Something Special toy collection with parent online, while also celebrating the hit show.
The 24 bloggers received their Something Special Twitter boxes last week, posting blogs about the various toys and activities throughout the week.
In addition to the Twitter outreach, Something Special has taken over UKMums.tv with product reviews, competitions, special features and more.