Drumond Park has created a free Official LOGO board game app for iPhone and iPad devices.
The app features seven question types – Reveal, Blur, Tilt, Grid, Shape, Trivia and Colour – and 12 different levels of play.
Each level contains 20 questions of different types from a pool of 1,100 questions in total.
“Huge creativity and technical skill has gone into the development by our team of the LOGO app, which is tantalisingly exciting and has enormous play value” says Claire McCool, co-founder and marketing director at Drumond Park.
“Ours is the one and only Official LOGO app, published with fully granted permissions and approvals from all the contributing companies.
"We launched the LOGO board game property five years ago, and over that period it has become the second biggest property in the UK games market – only Monopoly is currently bigger.
"There are now 6 games – including this year’s new title, LOGO Billionaire – and that means we have unrivalled access to the logos of hundreds of brands and products, many of which have chosen to appear on the app.
"Needless to say our graphics, and the items for the Q&As in the Trivia mode are superbly authentic – because the logos and information displayed all come direct from source.”
UK logos featuring in the app include Birds Eye, Hovis, Marmite, Tetley and Waggon Wheels and new brands specifically introduced for the app include Campbell’s Soup, The Co-op, John West, and Ready Brek.
“We don’t see the app as being a rival for our LOGO picture board games, or LOGO Billionaire," added McCool.
"In fact, we will be utilising the buzz which the app launch will create amongst the UK computer game-playing public as well as the traditionalists, to spearhead our total consumer awareness programme for the LOGO brand this Autumn and during the run-up to Christmas.
“This will, as always, include a weighty multi-station TV advertising schedule, with supporting fully-integrated PR, promotional and sampling activity, including an ever-increasing online presence.”
The free Official LOGO board game app will be available to download from the iTunes App Store list from October 1st to December 31st 2013.