Home / Media & PR / US: Hasbro and Funrise Toys unveil life-size Tonka truck
The Tonka T-Rex will be used to push brand awareness and will be appearing at US auto, marketing and retail shows

US: Hasbro and Funrise Toys unveil life-size Tonka truck

Hasbro and Funrise Toys have partnered with major vehicle manufacturers to create a life-size Tonka truck called the Tonka T-Rex.

Companies included Galpin Auto Sports, Kelderman, Highway Products, Banks Power, Toyo Tires, American Force, Bushwacker, Fab-Fours, Warn, JL Audio, Kenwood, and Katzkin all helped to create the truck which is 12ft high and weighs 10,000 pounds.

The Tonka T-Rex will be used to push brand awareness and will be appearing at US auto, marketing and retail shows. The vehicle will also help to drive Christmas toy sales by featuring at various family events and parades in the run up to Christmas.

Take a look at a recent fan-made life-size Tonka truck here and check out Tonka’s making of video below:

https://www.youtube.com/watch?v=B3a_GJGrutA

Check Also

Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, …