Spin Master is celebrating a boost in sales of its Flutterbye range of Flying Fairy, following the recent start of the brand’s heavyweight TV campaign.
Advertising hit screens with a prime spot in Channel 5’s afternoon family film Tinkerbell: The Lost Treasure on Sunday, August 18th.
The campaign will continue until the end of November, twinned with a national programme of in-store demonstrations.
Stuart Grant, buying director, The Entertainer, said: "We have already seen a fantastic sales uplift since Flying Fairy went onto TV over the bank holiday weekend.
"We will be running in-store demonstrations to maximise what we believe will be a best selling girls line this year."
Spin Master reports that Mummy Bloggers and their kids from across the country are also expressing their own delight at the product.
Rhiannon Legge of @mummywants, said: "I am sure they will be a massive hit with girls this Christmas and are one of my favourite toys we’ve had the pleasure to take a sneak peek at in a long time."