Hy-Pro has signed rugby league star Sam Tomkins as brand ambassador for the Shock Doctor range in the UK.
The sports protection specialist is distributed exclusively in the UK by Hy-Pro. It prides itself on being the number one choice for athletes who demand high protection and performance.
Tomkins has signed a two-year contract to be the face of the brand. England’s all-time leading try scorer, he is tipped to play a key role in this autumn’s Rugby League World Cup, which is being held in England and Wales.
Atul Shah, CEO of Hy-Pro, said: "We’re delighted to welcome Sam. He is a fantastic fit for our range as he is the face of rugby league, and with the Rugby League World Cup this year we feel the timing is right.
"He is also considered hot property by Rugby Union clubs so this, coupled with recent investment by Nigel Wray, the chairman of Saracens RFC, further substantiates our position within this dynamic and competitive market."
Tomkins added: "I’ve always known Shock Doctor as the ‘go to’ brand for sports protection, so I’m delighted to have the opportunity to work with them and excited about spreading the word to athletes competing in all contact sports."
The CEO of Shock Doctor, Tony Armand, added: "Sam’s leadership and professionalism on and off the field sets him apart and makes him a role model for upcoming rugby greats."