Next year's event will run from January 21st to 23td at London's Olympia.

Toy Fair 2014 visitor registration is open

Visitor and media registration is now open for Toy Fair 2014.

Visitors can register to attend the show free of charge by accessing the official Toy Fair website. Visitors who choose not to pre-register will be required to pay £15 entry fee on the door.

All attendees from any of the past three Toy Fairs will receive a Smart Link containing previous details and only need to check, update and submit to receive a bar code email which will be required to gain access to the 2014 show.

Next year’s show will cover an increased footprint of 22,000m2 – expanding to include the entire Upper West Hall – and will host over 220 exhibiting companies.

Hasbro, Bandai and Drumond Park have moved upstairs for 2014, as well as Inspirationworks and Wowwee (which returns to the show after an absence). First time exhibitors will include K’nex and Epoch-Making Toys.

There is currently 200m2 of stand space remaining on the upper level, and just 76m2 on the ground floor. The Greenhouse area sold out in July and has a growing waiting list.

"We are pleased to welcome some brand new exhibitors to the 2014 show, as well as many returnees ranging from large renowned manufacturers to smaller companies looking to establish themselves in the industry," said Simon Pilling, Toy Fair head of operations and sales.

"The expansion of the show’s footprint enables us to cater for the increasing demand for space and will create an extra buzz which will now extend throughout the entirety of the Grand and West Halls."

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