Model racing car brand, Scalextric has launched its new Quick Build set called Demolition Derby, featuring construction cars that break away on impact.
The new range has been billed by Scalextric as ‘the ultimate boys’ toy’ featuring both the traditional Scalextric racing qualities with construction and destruction.
Each Quick Build scalextric car can be customised with decal sheets, while the mix and match parts allow consumers to re-design their own cars.
The new line has already received numerous accolades including Best New Toy – Hobby Category at this year’s London Toy Fair and the Editor’s Choice Award, as voted for by more than 300 broadcast, national, consumer and trade press visiting the show.
Demolition Derby is being supported by a heavyweight TV campaign, running through to Christmas with additional TV sponsorship campaigns with Pop Channel and CiTV from October.
Brand owners, Hornby Hobbies have also launched a new Quick Build range for its Airfix range, featuring six aircraft models pieced together with push fit construction.
Demolition derby is now available, retailing at around £99.99.
View the TV advert below.