Five parents selected to trial and give seal of approval to the baby specialist's toy range.

Chicco launches its Tested for Happiness campaign

Nursery and baby specialist, Chicco is launching a new consumer brand campaign with the Tested for Happiness journey, selecting five mothers and fathers to trial the Chicco range.

The campaign – developed to highlight Chicco’s uniqueness to British consumers – has seen five winners selected from nearly 2,000 entrants to ‘happiness-test’ Chicco’s range of products to give them the parents seal of approval.

Each parent has been given more than £1,000 worth of Chicco products to trial and review, with their thoughts and opinions being shared with other parents through a dedicated website.

The site; will soon feature photos and videos of the products being tested in real life situations.

The campaign is being supported with investment with targeted magazines and websites, aiming to engage with new parent and parents to be.

Giulia Toselli, UK strategy and brand manager for Chicco UK, said: "At Chicco, everything we do is with babies in mind, and our aim is to make them happy.

"We believe that only mums and dads can really understand if their little ones are happy, and we trust their opinion more than anyone else to know if we are getting it right.

"That’s why bringing five Happiness testers on board with the Chicco brand will really show the high quality and performance of our products, all of with have been developed with our Baby research centre, the Osservatorio.

"It’s also a great way to share the experiences of our testers with other parents who want to know what they can do to give their babies a great start in life.

"The trade will be involved in this campaign, thanks to bespoke POS materials that are going to dress each shop in our Tested for Happiness style."

Furthermore, Chicco will be soon be announcing details of its Christmas campaign, rewarding anyone who buys Chicco toys with a free gift.

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