Inspirationworks has begun its pre-Christmas advertising for some of its electronic learning aids including Peppa Pig and In the Night Garden through a network of strong TV campaigns.
Properties, Disney Princess and Fireman Sam have also received support ahead of the festive season with televised advertising.
Two of the firm’s award winning Peppa Pig electronic learning toys have featured on TV from the beginning of August, displaying the popularity of the license in the ELA market.
Two of the In the Night Garden products, new to 2013 are also being supported.
Meanwhile, Disney Princess and Fireman Sam ELAs have seen backing from a Just Like Mum and Dad campaign, targeting both children and parents.
800 TVRs from August have supported the range plus additional promotional activity, such as competitions, social and digital marketing.
Tracey Devine, marketing director, InspirationWorks, said: "We began our TV campaign at the start of August and have already sen great sales for the range.
"Peppa Pig Fun Phonics is one of our best selling toys and we hope that with the TV advertising supporting a new license and other great new products we will have further best-sellers. It’s such an exciting time for us and we are eager to se the results."