New Barbie scheme will encourage girls to explore career possibilities and build confidence.

US: Barbie partners with Girl Scouts for Be Anything, Do Everything patch

Barbie and Girl Scouts of the USA have formed a unique partnership to create the first ever Barbie Be Anything, Do Everything patch.

The participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through new program activities.

With over 135 careers under her belt, Barbie has worked to inspire girls for over 50 years, while the Girl Scouts of the USA has been established for over 100 years.

The new Be Anything, Do Everything participation patch allows Girl Scout Daisies and Brownies to explore career choices through the I Can Be… activity booklet.

Cathy Cline, VP of US marketing, Mattel Girls’ Brands, said: "Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities.

"For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to discover and dream."

Anna Maria Chavez, CEO of Girl Scouts of the USA, added: "This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities.

"We are tying the fun girls have playing with Barbie to an opportunity to gain insight into the careers of today and tomorrow, through patches and discovery along the way.

"Like the Gorl Scouts, Barbie is an American icon, and together, we are teaching girls that their future is wide open with possibilities, and that they can accomplish anything they set their sights on in their career." 

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