New product allows fans to design and create their own chocolate bar with activity sheets and stencils.

The In Thing unveils Magic Choc’s Chocolate Picture Maker

UK distributor The In Thing has revealed its latest innovation from the flexible mouldable chocolate brand, Magic Choc, with the launch of the Chocolate Picture Maker.

The Picture Maker allows fans to design and create their own chocolate bar by melting the chocolate and using the stencils to produce edible characters or messages.

In a new marketing manoeuvre, the new Chocolate Picture Maker and the popular Chocolate Model Making Kit now feature under the umbrella brand, Magic Choc.

All Magic Choc is made from 100 per cent Belgian chocolate and is both gluten free and suitable for vegetarians.

Each Chocolate Picture Maker pack includes milk, dark and white chocolate, an activity tray and a set of stencils to choose from, with RRPs ranging from £3.99 to £11.99.

View the product demonstration video below:

"We’ve taken a whole new direction ahead of Chocolate Picture Maker launching. With Magic Choc leading as our umbrella brand for our portfolio, our ‘Bringing Fun to chocolate’ tagline outlines everything we stand for," commented Kieran Murphy, head of marketing at The In Thing.

"We’re extremely excited to be announcing this after a fantastic year for the brand, winning the Innovation of the Year award. We truly believe we’re launching the strongest product we have ever ben involved in."

Magic Choc – Chocolate Picture Maker will be showcased at this year’s Autumn Fair at the NEC.

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