The Toy Industry Association (TIA) has confirmed that the eighth Annual Digital Kids Conference will co-locate once again with the American International Toy Fair in February 2014.
In conjunction with Engage Digital, the conference will be held at New York City’s Jacob K Javits Convention Centre.
Taking place on February 18th and 19th, the two-day event will address new strategies, valuable tools and marketplace insight that will enable youth focused media professionals to create digital toys, games and media services for kids.
Marian Bossard, TIA vice president of meeting and events, said: "The Digital Kids Conference will once again be a terrific complement to the many educational and networking opportunities already present at Toy Fair.
"From exhibiting manufacturers to visiting licensors, brand owners and entertainment executives, Toy Fair’s diverse audience of 30,000 guests will benefit from having access to this additional, tech-focused educational programming on-site at the Javits Centre."
The partnership between the two shows will provide all Toy Fair attendees with access to the Digital Kids Conference; TIA members will receive reduced rates to attend the sessions. Digital Kids attendees will gain access to the Toy Fair show floor, where they will be among the first to view 150,000 new toys and games on display by over 1,000 innovative toy companies.
“The Digital Kids Conference is a must-attend event for brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals who are committed to growing their businesses in the highly competitive digital media environment,” added Christopher Sherman, conference founder.
“From panel discussions about innovative product design, to insider views on lucrative marketing techniques and successful monetization strategies, the content at this year’s event will be presented by dozens of expert speakers who will share their best tips for navigating current challenges in the digital media environment.”