Little tikes is to return to UK television for the first time in over five years, with a major TV campaign for its award winning Infant Pre-school Activity Garden range.
The Little tikes Activity Garden launched last year and won three gold awards – including Best Overall Toy – from Right Start in 2012 and three awards from Loved By Parents in 2013.
The new TV campaign aims to strengthen brand awareness and consideration for there Activity Garden range among infant pre-school mums.
The segment will highlight the range’s versatility, showcasing how it transforms to keep up with child’s development.
New range additions, the Plant ‘n’ Play and the Rock ‘n’ spin will feature alongside two children throughout the advert.
Rachael Springett, Little tikes European marketing manager, said: The Activity garden was one of our most popular toys for 2012, and definitely our most awarded, so it was a natural choice to mark our return to UK television with.
"Our infant pre-school brand has continued to grow and develop and we are excited to get the Activity Garden range in front of so many UK mums and children with this campaign."