ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Oxford Diecast, a leading British die-cast vehicle manufacturer, is launching a licensed model of the renowned Coca-Cola Christmas Truck.
The accurate scale model has been developed in conjunction with Coca-Cola in Atlanta, USA and will be available to retailers from September.
At 21 centimetres long and produced in 1:76 scale, the model is compatible in size to British OO scale model railways, and will retail for £21.95.
With the slogan ‘holidays are coming’ the Coca-Cola truck and its famous TV advert is regarded by many as the iconic start to the festive season.
Recent years have even seen the Coca-Cola Truck hit the road with a seasonal tour, giving people the chance to see the truck in their local city.
The model has already been selected by several well-known High Street businesses or their Christmas ranges, with pre-orders reported to be building rapidly.
