Popular franchise has generated more than $1.5 billion in worldwide retail sales to date.

Skylanders becomes best selling action figure property in US and EU

Activision Publishing is celebrating the latest results which reveal its Skylanders figures to be the top selling action figure property in the US and Europe year-to-date in 2013.

This follows the announcement that the Skylanders property outpaced all toy properties overall in the UK year-to-date as of June 30th 2013.

The franchise has generated more than $1.5 billion in worldwide retail sales to date, while the Skylanders Giants console and handheld game was the number one best seller in both North America and Europe, year-to-date in 2013.

Read the full story on Licensing.biz

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