Little Tikes has been announced as the official toy partner to the LolliBop festival.
The fesitival for kids will now give visitors the chance to play with Little Tikes products at the event.
Little Tikes will also be taking its brand experience, Tikes Town, to the event.
Tikes Town is a stay and play experience ‘designed for children to play, pretend, drive, slide and ride’ featuring the Cozy Coupe and the Tikes Town Playhouse.
Rachel Springett, European Marketing Manager for Little Tikes says: “We are extremely excited about the partnership with LolliBop. It’s part of a wider drive to give hundreds of thousands of families across the country the chance to experience the value and pleasure of Little Tikes products. LolliBop is a great event for young children and their parents and we’re delighted to support it.”
Little Tikes’ play expert Maggie Redshaw will also be at the event to offer parents hints and tips on how to help their kids learn through play.