Lalaloopsy interactive play area will showcase the doll's range, while the Baby Annabell tea party will promote caring play patterns.

MGA and Zapf confirm attendance at LolliBop with Lalaloopsy and Baby Annabell

MGA Entertainment and Zapf Creations have confirmed their attendance at this year’s LolliBop festival with interactive areas featuring their popular lines.

MGA will have a strong presence with a Lalaloopsy-themed marquee in the LolliPalladium zone. The marquee will feature a World of Lalaloopsy showcase, as well as activity areas to encourage active play.

The Lalaloopsy Jewel Sparkles character costume will also make a special appearance at the event throughout the day.

Meanwhile, Zapf Creations will be hosting a Dolly Tea Party for its top selling product, Baby Annabell. With themed picnic areas in the Little Lollies and Baby Bops zone, the tea party aims to promote caring and nurturing play patterns to children.

Marian Davis, marketing manager for girls’ brands at MGa and Zapf Creation, said: "We are really excited to be involved with LolliBop this year.

"The target audience of children aged naught to ten is a perfect fit with our brands and LolliBop provides a great opportunity to create a real life positive brand experience for families.

"In addition to our whimsical Lalaloopsy Land marquee, we have a fabulous Baby Annabell Tea Party themed zone, Little tikes town and exciting Moxie Girlz activities to really engage with consumers."

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