Campaign aims to raise funds for The Jack & Jill Children's Foundation through sales of the Toby mascot puppy toys.

Toymaster launches Toby for Charity campaign

Toymaster has launched Toby for Charity, a campaign to help raise funds for The Jack & Jill Children’s Foundation.

The campaign will run during August and September and aims to fund 1,500 home nursing hours for 300 Irish families with critically sick children through sales of the Toby mascot puppy toys.

Toby for Charity has been backed by finance guru Eddie Hobbs and broadcaster Miriam O’ Callaghan and consumers are being urged to visit their nearest Toymaster store to purchase a beanie puppy for €3.

Toymaster spokesperson Ann Laide said: "At only €3 and with every cent going to Jack & Jill, Toby is both an affordable and meaningful gift for all ages and occasions. Working in and supporting local community is very important to Toymaster so we’re particularly pleased to be helping Jack & Jill in this endeavor.”

The toys are being stocked at 33 Toymaster stores across the country and only 8,000 of the puppies are available.

All proceeds will go to the Jack & Jill Children’s Foundation.

“Jack & Jill nurses give parents of sick children time to do normal things other families take for granted – like sleeping, shopping, visiting friends, or taking other children to the park for a cycle," said Jonathan Irwin, CEO of the Jack & Jill Children’s Foundation.

"They can do this with the peace of mind that their sick child is being well cared for. Our nationwide service includes home nursing visits and care, advice and bereavement support, with the Foundation providing funding for up to 64 hours of home nursing care per month at a cost of up to €1,024 per family.

“Jack & Jill relies on the generosity of the Irish people to raise these much-needed funds. This new initiative by Toymaster is greatly appreciated and will make a big difference to the lives of families of very sick babies."

To find your nearest Toymaster store please visit the Toymaster website or download the Toymaster Storefinder app for iphone or android.

People can also donate online at

Pictured above is finance guru Eddie Hobbs (dressed as Toymaster mascot, Toby) Miriam O’Callaghan and Ciaran Fitzpatrick, Chairman, Toymaster.

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