Vtech plans to launch the Mega T-Rex this Christmas, the latest in a range that has grown in popularity, and sales, throughout 2013.
The VTech Switch & Go Dinos range consists of prehistoric creatures that transform into construction vehicles.
“VTech Switch & Go Dinos are the ultimate boy’s toy range, which combines dinosaurs and vehicles into one super cool toy. This has been a popular range, which has seen a 63 per cent organic growth within the last year,” said VTech UK marketing manager, Charlotte Johnson. “For Christmas, VTech is combining this success with the popularity of the fearsome T-Rex to give children a toy that is educational, as well as entertaining with voice recognition technology and fun dino facts.”
The VTech Mega T-Rex is £59.99 and at over 26cm high and 47cm wide, it is close to ten times the size of the original Switch and Go Dinos products.
The Mega T-Rex can be told to move forwards, backwards and launch his mighty drill, all via voice command.
VTech is backing the product with a hefty presence on TV and pre-roll in the build-up to Christmas.