Mega T-Rex to arrive in time for festive period, backed by hefty TV presence.

VTech predicts big Christmas for Switch & Go Dinos range

Vtech plans to launch the Mega T-Rex this Christmas, the latest in a range that has grown in popularity, and sales, throughout 2013.

The VTech Switch & Go Dinos range consists of prehistoric creatures that transform into construction vehicles.

“VTech Switch & Go Dinos are the ultimate boy’s toy range, which combines dinosaurs and vehicles into one super cool toy. This has been a popular range, which has seen a 63 per cent organic growth within the last year,” said VTech UK marketing manager, Charlotte Johnson. “For Christmas, VTech is combining this success with the popularity of the fearsome T-Rex to give children a toy that is educational, as well as entertaining with voice recognition technology and fun dino facts.”

The VTech Mega T-Rex is £59.99 and at over 26cm high and 47cm wide, it is close to ten times the size of the original Switch and Go Dinos products.

The Mega T-Rex can be told to move forwards, backwards and launch his mighty drill, all via voice command.

VTech is backing the product with a hefty presence on TV and pre-roll in the build-up to Christmas.

About dt-admin

Check Also

Wicked Vision, Learning Resources and Little Tikes among Outdoor Toy Awards 2021 winners

Wicked Vision, Learning Resources, Little Tikes, and ZURU have been named among the winners of …