Independent retailer challenge is continuing to go from strength to strength, says Esdevium

Dobble would be a great fit for other licences

After catching the imagination of independent retailers with its Dobble challenge, Esdevium sees potential in other licences embracing the game.

The Dobble Challenge launched in January and invites indie stores to purchase 12 units of the game to receive a free copy to demonstrate in-store. If the store is able to sell 100 or more copies of the game via demos, Esdevium will credit £1 for each unit sold.

The Challenge has done very well for both independents and Esdevium, leading the firm to think about lending the game to different licences in the future.

“New stores are still signing up for the Dobble Challenge and we’ve had a really great pick-up, with 88 independent stores taking it on since Toy Fair,” Esdevium Games marketing executive Ben Hogg told ToyNews.

“Right now we want to show Dobble to as many people as possible and continue the fantastic growth we have seen.

“We can see the game would lend itself brilliantly for licences and this is a potential route we could go down in the future.”

The game, which sees players match images between different cards, has already proven itself successful overseas.

“Dobble has achieved phenomenal success in other territories such as France, where it is a number one game, and in the US under the ‘Spot It’ name,” adds Hogg.

“We are looking to replicate that success here and the growth so far has been very encouraging, giving us a great platform to build upon.”

With the Challenge still doing well, the firm is reluctant to apply it to other games, as it may not suit the demonstration-led nature of the Dobble push.

Hogg states: “We believe Dobble is a special product for this promotion. It lends itself remarkably well to demonstrations by being easy to learn and immense fun to play.

“There’s still plenty of time for stores to sell the 100 they need to.”

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