Firm looking to use show as a platform to drive sales through retail gift sector for Christmas.

Alyss Toys to boost Safari brand at Autumn Fair

Replica animal brand Safari will receive a boost at Autumn Fair next month, with Alyss Toys – the exclusive distributor in the UK and Ireland – looking to use the showcase to push sales through the retail gift sector for Christmas.

Safari offers a world of award winning models of animals which extend to wildlife, pre-historic dinosaurs and mythical creatures. They are designed to offer children the opportunity to learn about nature, conservation and history through imaginative play.

"Safari Toys make an ideal gift for any age and for any occasion," explained Liz Nield, business director at Alyss Toys. "Autumn Fair is the biggest shop window on the international calendar for Christmas gifts and with 32,000 buyers expected from across the globe, we are hoping to get a firm foothold for this brand in the UK and Ireland’s lucrative gift market."

A special show offer will be running, with a ten per cent discount and free of charge carriage on orders placed at the event in excess of £300, and a 12.5 per cent discount on orders of £700 or more.

Autumn Fair runs at the Birmingham NEC from September 1st to 4th.

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