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Firm partners with social games developer Zynga to launch new lines across the US.

US: Hasbro launches new Kre-o CityVille Invasion

Hasbro has teamed up with social games firm Zynga to launch a new line of Kre-o based on the firm’s popular CityVille Invasion app.

Kre-o CityVille Invasion launches in the US this month, following its announcement at the San Diego Comic Convention in July.

To celebrate the launch, the @KreoDrMayhem Twitter handle will be posting news and photos of Dr. Mayhem as he ‘invades’ New York City.

Based on the new Zynga Kre-o CityVille Invasion app, each Hasbro set features a city location to construct and includes Kreon characters who move around the set using new Sonic Motion Technology.

More information on the CityVille Invasion line can be found at www.hasbro.com.

The line’s announcement was accompanied by a plethora of new Kre-o lines to hit the US, including Dungeons and Dragons, star Trek and Transformers. Read the full story here.

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