Newly formed Epoch UK has appointed Christopher Watts as sales manager for the UK and Ireland.
Watts (pictured) boasts some 25 years experience in the toy trade, having held roles at Playmobil, RC2 and Corgi.
He is the second appointment as the firm builds a fully operational sales and marketing division to support the Epoch brands Sylvanian Families, Aquabeads and Charmies in the UK. Graham Brennan was revealed as the new managing director back in June.
Watts commented: "This is an exceptionally exciting time as Epoch UK is launched and to help further in developing the iconic Sylvanian Families brand together with the other Epoch ranges. We will be holding spring 2014 preview discussions with our retail partners over the coming months, ready to take over the distribution from Flair on January 1st, 2014."
A spokesperson from Epoch Co Japan added: "We are delighted that Christopher has joined our UK team. His years of experience in building toy brands within the UK and Ireland will help us deliver the strategy, growth and vision for the Epoch Company within this key market."