Spin Master is celebrating its latest distribution deal with Creata to supply One Direction licensed products across the UK and Europe.
The range of merchandise offers fans of the boy band a host of collectables including branded key chains, shoe laces, badges, bangles and wrist slaps. Each range will be available in a range of colours.
Each product also carries a 1D Connect code offering fans exclusive online content via a free 1D Connect App. Through the app, fans can collect virtual charms, play a One Direction online game and complete a charm showcase shred via Facebook and Twitter.
Phil Hooper, UK marketing director, said: "The phenomenon of 1D has been astounding and the interest and support in the band just continues to grow.
"With a film release planned for August and a new stadium tour in 2014, we expect their popularity to significantly increase as new fans join the following.
"Spin Master is delighted to be offering their followers what they want – pocket money priced mementos of their favourite band members.
"We know that from early POS reads from One Direction product, which is performing significantly above expectations that there is substantial demand in the market for the One Direction merchandise."