Robotic puppy to make four-day appearance at flagship Regent Street store.

Character Options plans Teksta ‘live tour’ event at Hamleys

Character Options’ hotly tipped robotic puppy Teksta is to make a four-day appearance at Hamleys as part of a live demonstration event to children and families visiting the store.

Teksta will be present from Thursday August 1st to Sunday August 4th. There will be high profile Teksta branding in the demo area, as well as in-store competitions.

"By creating this live tour event at Hamleys, we will be able to reach many thousands of children who are bound to fall in love with Teksta’s adorable puppy features while being amazed at his robotic prowess," said Andrea Smith, brand manager at Character Options. "Teksta has alresdy created a stir at Hamleys with the huge consumer coverage from their Christmas in July event and we are delighted that we will now be able to show the public what all the fuss is about."

Further events will take place throughout the summer and autumn, culminating in personal media appearances surrounding the Teksta Space Jump in October.

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