Prestigious London toy shop, Hamleys will be showcasing the VIP Pets range with a window display takeover, celebrating the launch of the new line from IMC Toys.
The new collection – recently listed in Hamley’s Top Ten Toys for Christmas – will take pride of place in the Regent Street store’s famous window display for the next six weeks.
The display, featuring all six characters, is designed to capture the high footfall expected during the key summer sales period.
Terry Crew, MD for IMC toys, said: "The timing of this window display is ideal for VIP Pets.
"Jus weeks after being listed in Hamleys Top Ten Toys for christmas, we are now launching the range with a prominent display in one of the most famous toy shops in London during the busy school summer holiday period.
"The excitement this creates is sure to lead to strong sales for us."
Consisting of six friends – Gwen, Nyla, Juliet, Alex, Taylor and Lady Gigi – the VIP Pets feature different coloured hair for girls to style, along with matching accessories.
Also introduced in the range is the VIP Pets Beauty Salon featuring ten exclusive accessories and real water action.