The Series 7 Moshi collectable figures in Blind Bags and Blister packs go on sale today, supported by the nationwide ‘Secret 7’ initiative.
On the Secret 7 Microsite developed by Vivid, the campaign invites fans to solve seven clues over seven days, from July 26th to August 1st, with winners chosen at random.
The clues posted on the www.moshisecret7.com site will lead consumers to name a specific retailer each day with entries being emailed direct to a designated address from which the winners will be chosen.
“Designed to engage the Moshi community and drip feed out to wider blogger and public Moshi fans the ‘Secret 7’ campaign is injecting a real buzz into the launch of Series 7, with a measureable online mechanic to gauge reaction” said Neil Bandtock , Vivid MD.
“With over 90 million Moshlings sold to date, as well as TV and other social media advertising the launch, we anticipate consumer demand for Series 7 to be the biggest yet!”
Secret 7 winners will take home a limited edition display case including a complete set of all 16 Series 7 characters.