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We speak to Global Merchandising Services about the licensing push, and highlight the key toy partners already on board with the band.

One Direction: Everything the toy industry needs to know

They are currently the biggest boy band on the planet – and interest in One Direction is only going to intensify once their movie – One Direction: This Is Us – hits cinemas in August.

But how can the toy industry capitalise on their popularity?

We speak to Gabbi Langdorf from Global Merchandising Services (which is handling the licensing programme for the band) about why toy companies and retailers should get on board now – click here to read the full interview.

Plus we’ve also provided a run down of all the key One Direction licensees with product in the toy and gift sectors, including Winning Moves, Vivid, MV Sports, Golden Bear and Ravensburger to name just a few – simply click here to find out what’s on offer.

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