Interplay is celebrating a ‘huge uplift in sales’ of Rivetz, following the firm’s major marketing drive for the craft brand.
Some retailers had even reported an eight fold increase in demand for the Rivetz collection.
Interplay launched the TV campaign in late June and is projected to deliver over 500 TVRs in coming months.
The TV campaign is also supported with a large screen marketing schedule, taking the brand to cinemas across the UK.
Ross Ainsworth, Interplay MD, commented: "The Rivetz advertising strategy is proving to be a massive success for Interplay and our retailer partners.
"While some accounts are reporting an eight fold increase across the board, most accounts are seeing a five times increase in customer demand.
"We are obviously delighted with this success, as it not only indicates a promising future for the brand but it brings the company personal pride as the concept was developed in-house."
The Rivetz range is a new 3d construction activity system for boys aged eight and upwards. The collection launched last year with Dragon, Racer and Giant Hornet and to grow the line further, 2013 saw the addition of a Stealth Fighter and Pterodactyl.
The TV advertising will continue through autumn.