JCB Kids is taking the Fresh Air campaign on tour this summer.
After a successful launch earlier in the year, the campaign will now target festivals and outdoor events to promote the campaign’s key message of encouraging outdoor play.
The first stop on the tour is Jamie Oliver and Alex James’ The Big Feastival, which runs between August 31st and September 1st. The event is attended by more than 20,000 visitors and JCB Kids will be setting up a ‘JCB Young Drivers Zone’ for children.
JCB Kids is also hosting a special event in Adam Henson’s Cotswold Farm Park at the event in the kids’ area where children learn about farming and food and pedal on JCB ride-on toys
As part of the campaign, JCB Dancing Diggers will perform across the UK at Chris Evans’ CarFest, North and South, taking place between August 2nd and 4th at Oulton Park and August 23rd and 25th at Laverstoke Farm.
The diggers will then tour the Holkham and Chatsworth Country Fairs held on July 27th and 28th and between August 30th and September 1st.
Alongside the tour, JCB Kids also have JCB Young Drivers Zones open all year round at a series of farm parks across the UK.