Mothercare is contemplating the sale of its Early Learning Centre chain in a bid to restore its UK profitability by 2015, according to various reports.
Sky News has reported that Mothercare has been engaged in talks with advisers about selling the chain, following its loss making review.
The firm, however, has not yet drawn on a formal decision to sell the toddler toy specialist.
The Guardian reported on Thursday, July 18th that Mothercare had confirmed challenging trading in the UK, announcing a 3.4 per cent fall in quarterly sales.
In the UK, the company revealed a decline of 7.9 per cent in the 15 weeks to July 13th, stating that store closures accounted for much of the fall.
Chief executive, Simon Calver, said the firm was ready to capitalise on the arrival of the royal baby, with a celebration range including Born to Rule sleepsuits and royal baby training bibs.